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Better tracking of water, energy use needed to avoid greenwashing – CEA census

Contributing to the problem of greenwashing among CEA companies is the fact that many do not track metrics around their use of key climate-related resources such as water and energy, or don’t track them as frequently or as precisely as needed.
“If you look at the communication of CEA actors and especially indoor [and] vertical farming companies, sustainability claims are widespread in public statements but almost never backed with factual and comprehensive data,” noted one respondent from France.


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